'Display's the Thing' - Despite reports and facts that Display Advertising get's less action than search* (which isn't really surprising considering Search Advertising appears when one searches for something e.g. Google Sponsored Ads on the Google Homepage Vs Display ads that could be banner OR text ads that appear on a publishers site you are visiting)..
Display advertising has grown considerably over the last couple of years. It comes back to the origins of advertising and increasing awareness, if we relied solely on word of mouth or people searching for us we might (and more than likely) NEVER reach our full potential. So this is for any one who uses PPC (Pay Per Click) advertising - Don't IGNORE DISPLAY - you might never reach your largest possible customer base.
* Source: Market Land (ComScore Research) - full article here.
Note: The content of this article is my opinion mixed with the facts of the Marketing Land's full article from James Green here.
Friday, January 20, 2012
Monday, January 16, 2012
New Members - Welcome and check out our Social Media Networks
We all have different ways of keeping up with news, so why not join the Online Marketing in Galway groups listed below to ensure that you are always kept on to date. Also, if you would like to volunteer in some way please contact me on maricka[at]galwaymarketing[dot]ie (for the spam bots, you guys know what do to).
We can be found on Facebook, LinkedIn, and Twitter - please 'like' 'Follow' and 'Follow' - even better spread the word amongst your network - 'More hands make light work'.
Thank you,
Maricka
We can be found on Facebook, LinkedIn, and Twitter - please 'like' 'Follow' and 'Follow' - even better spread the word amongst your network - 'More hands make light work'.
Thank you,
Maricka
Sunday, January 15, 2012
Got Klout? Measure and Increase your Brand’s Online Influence
Got Klout? Measure and Increase your Brand’s Online Influence

Source: Got Klout? Measure and Increase your Brand’s Online Influence

Source: Got Klout? Measure and Increase your Brand’s Online Influence
Saturday, January 14, 2012
Online Marketing in Galway: A Community Resource
Check out our latest interview with New Tech Post. Tom Murphy from New Tech Post talks to Maricka about what Marketing really is, the main objective of Online Marketing in Galway and how we want more people involved, read here for more details of the interview.
Please note if your are interested in joining this network all details are listed at the bottom of the interview in the New Tech Post.
For immediate access all of of network channels can be accessed on Facebook, LinkedIn and Twitter.
Please note if your are interested in joining this network all details are listed at the bottom of the interview in the New Tech Post.
For immediate access all of of network channels can be accessed on Facebook, LinkedIn and Twitter.
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| New Tech Post |
Sunday, January 8, 2012
Getting Irish Businesses Online with Google, An Post, Blacknight and the City and County Enterprise boards.
Check out the great start that Hehirs of Clifden made on their New Site using Getting Irish Businesses Online - these are great tools that are put together by Google, An Post, Blacknight and the County and City Enterprise Boards.
The package with in this includes free goodies such as a registered domain for the year, website templates and also €100 of Google Adwords advertising, this is definitely not something to be sniffed at!
Take advantage of them while they are free....your site can get more sophisticated if needed over time....
Friday, January 6, 2012
Great Response for Online Marketing in Galway so far - lets get this BIGGER AND BETTER!!
Almost 200 likes on Facebook, 90 LinkedIn Group Members, and 100 followers on Twitter @GalwayMarketing - join us the the relevant networks to make sure you keep up with the latest news/tools/techniques/case studies that we post. Further developments to be announced next week, feel free to get involved PM me on any of the sites. Please share this with any of your relevant networks 'more hands make light work' ...
Thursday, January 5, 2012
YouTube 2011 REWIND!!! Hosted by the one and only Rebecca Black # 1 Most Searched on Google...
Genius!!! YouTube 2011 REWIND!!! Hosted by the one and only Rebecca Black # 1 Most Searched on Google...
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