Display advertising is still growing and it's not stopping!

‎'Display's the Thing' - Despite reports and facts that Display Advertising get's less action than search* (which isn't really surprising considering Search Advertising appears when one searches for something e.g. Google Sponsored Ads on the Google Homepage Vs Display ads that could be banner OR text ads that appear on a publishers site you are visiting).. 


Display advertising has grown considerably over the last couple of years. It comes back to the origins of advertising and increasing awareness, if we relied solely on word of mouth or people searching for us we might (and more than likely) NEVER reach our full potential. So this is for any one who uses PPC (Pay Per Click) advertising - Don't IGNORE DISPLAY - you might never reach your largest possible customer base. 

* Source: Market Land (ComScore Research) - full article here.  
Note: The content of this article is my opinion mixed with the facts of the Marketing Land's full article from James Green here.